ANALISIS FAKTOR YANG MEMPENGARUHI PENDAPATAN PELAKU USAHA PAKAIAN DI PASAR RAYA MOJOSARI, KECAMATAN MOJOSARI, KABUPATEN MOJOKERTO
DOI:
https://doi.org/10.61412/jnsi.v5i1.260Abstract
This study aims to analyze the factors that influence the income of clothing business operators at Pasar Raya Mojosari, Mojosari District, Mojokerto Regency. The research employs a quantitative approach with multiple linear regression analysis using SPSS version 25. The data used consist of primary data obtained from questionnaires distributed to clothing business operators, and secondary data sourced from the Pasar Raya Mojosari office. The sampling technique used is saturated sampling, involving 38 respondents. The results show that the variables of product quality (X1) and price (X2) have a negative and significant effect on business income (Y). In contrast, the demand variable (X3) has a positive and significant effect on income (Y). These findings suggest that product quality, pricing strategies, and market demand play an essential role in determining the income levels of clothing entrepreneurs at Pasar Raya Mojosari. It is hoped that this research can provide useful insights and input for clothing business operators to make better decisions, particularly regarding pricing and product quality, to enhance their business performance.
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Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed). Pearson Education.
Menger, C. (1951). Principles of Economics. The Free Press.
Rasmikayati, E., Saefudin, B. R., Karyani, T., Kusno, K., & Rizkiansyah, R. (2020). Factor analysis and satisfaction level in terms of product quality and service quality of organic vegetable consumer in Lotte Mart Bandung City. Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis, 6(1), 351–364.
Secapramana, V. H. (2020). Model Dalam Strategi Penetapan Harga. Ubaya, 9(1), 30–43. http://repository.ubaya.ac.id/45
Siregar, N. (2017). Pengaruh Pencitraan, Kualitas Produk Dan Harga Terhadap Loyalitas Pelanggan Pada Rumah Makan Kampoeng Deli Medan. manajemen Tools, Vol. 8 No(2), 87–96. https://journal.pancabudi.ac.id/index.php/JUMANT/article/view/117/99
Siregar, T. M., Naibaho, E., Ginting, S., Gilbert, S., Sormin, L., & Siregar, B. S. (2016). Pengaruh Fungsi Permintaan Dan PenawaranTerhadap Keseimbangan Pasar. 8, 222–232.
Sitohang, A. C. (2024). Analisis Modal Kerja Dan Tenaga Kerja Terhadap Pendapatan Umkm Sentra Wisata Kuliner Kecamatan Genteng Kota Surabaya. 4(1).
