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  • ANALISIS PERAN INFLUENCER DAN BRAND IMAGE PADA LIVE TIKTOK TERHADAP KEPUTUSAN PEMBELIAN MAHASISWA GENERASI Z

    Rizki Ardiansyah,  Trunojoyo Univercity,  Indonesia
    Sabilatul Khoiroh,  Universitas Trunojoyo Madura,  Indonesia
    Erizky Elsa Wisnuna,  Universitas Trunojoyo Madura,  Indonesia
    Siti Nurdiana Kamiliyah,  Universitas Trunojoyo Madura,  Indonesia
    Tina Syahadatina,  Universitas Trunojoyo Madura,  Indonesia
    Aldi Khusmufa Nur Iman,  Universitas Trunojoyo Madura,  Indonesia
    544-564
    30-09-2025
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